The history of Cartier

Founded in 1847, Cartier is primarily a luxury goods conglomerate specializing in jewellery, leather goods, and watches. Despite the uncertainty caused by the French Revolution, Louis-Francois Cartier was able to take over his master’s workshop and build the Cartier brand with its first boutique opening in 1859. However, it would be Louis-Francois’ sons and grandsons who would make the brand what it is today.

In 1874, his son Alfred took over, and his unique ambition propelled Cartier to new heights. Cartier designs were starting to be worn by European royal houses, and the brand enjoyed immense popularity in the late 1800s. The brand had truly established itself as the go-to luxury choice for the French elite.

Alfred’s three sons, Pierre, Louis, and Jacques, propelled Cartier into the international sphere. Dividing the rest of Europe, the United States and England amongst themselves, they set out to conquer the world. In Europe, Louis would build trusting relationships with a number of important men who were all drawn to Cartier’s exquisite designs and discretion. Pierre would ensure Cartier’s status in the United States with the help of two extraordinary pieces; Hope diamond and the double-strand pearl necklace. Jacques travelled far and wide to create connections in England and its colonies, cementing Cartier’s worldwide powerhouse status.

Through this, Cartier made significant improvements to the watch industry. For example, in 1904, Louis Cartier was the first to design the modern wristwatch, designating Cartier as its birthplace. Cartier has always positioned itself in competition with the highest echelons of Haute Horlogerie with both technical innovations and exquisite, unique designs. Browse our collection to discover both men’s Cartier watches and Cartier watches for women and their wonderful design features.

The first wristwatch

The first wristwatch was born from casual conversation and Cartier’s ability to innovate. In 1904, Brazilian aviator Alberto Santos-Dumont found himself complaining to his friend Louis Cartier about the issues that arose with using pocket watches whilst flying. Inspired by his friend’s troubles, Cartier set out to design the first flat wristwatch. The watch had a unique and distinct square design, which was preferred by Santos-Dumont and many others. This watch collection, named the Santos, remains the only one to be named after an individual.

The Santos still enjoys immense popularity today, and the excellent craftmanship Cartier has always provided means they are still in perfect condition. Shop our vintage Cartier watches and find out just how wonderful a women’s Cartier watch or men’s Cartier watch can be.

Jeweller’s influence

What truly sets Cartier watches apart is their distinct style. Often featuring watches with a square design that are smaller than those of other brands, Cartier has its own distinct style that many have come to adore.

This came from high jewellery techniques that Louis Cartier envisioned using for watch development. Cartier’s unique haute couture influences have allowed them to set themselves apart on the market.

The square dial design has become unmistakable since its release in 1911 and remains unmissable from the watch industry. It solidified Cartier’s success and unique identity that no other brand can offer.

By leaving out screws and using contrasting lines, Cartier's designs are truly unique and exceptionally eye-catching. Browse our Cartier watches for men and women and discover the many unique designs Cartier has to offer.

Pure lines: The Tank

One watch design that has an exceptionally unique origin story is the Tank. Taking inspiration from aerial photos of World War One tanks, Louis Cartier was inspired by their simplicity.

This led to the unique design of the tank, where grainy photos inspired a watch that includes parallel lines and a design that allows the dial to flow seamlessly into the straps.

Said to be one of the purest forms a watch can take, its simple design and ornate dial have made it one of the most iconic watches yet. Since its first production in 1919, Cartier has been producing variations.

Vintage Cartier watch

The beautiful designs and unique craftsmanship that Cartier offers are sure to inspire anyone. Whether you’re looking for a men’s or a women’s Cartier watch, Timepieces can offer you extraordinary vintage Cartier watches.

Our in-house watchmakers and experts take every necessary step to ensure a watch’s authenticity and quality.

Would you like to see your Cartier watch in person? Then you can make an appointment with one of the experts.